redesigned the profee wallet and cards with a team of product designers, managers, engineers, and brand designers. the first full rollout of the new brand in the product, built on one cohesive design system
led the profee rebrand from first idea through c-level sessions to rollout across product and marketing. shared the framework as a figma template with a video intro
redesigned yandex market warehouse touchscreens so staff sort, pack, and process goods faster. new staff now onboard 11–40% quicker
pitched a logistics design practice and grew it to 7 designers, starting with a new design language for warehouse touchscreens shaped through brainstorms and research on the warehouse floor
brought the courier app into the yandex super app for taxi drivers and couriers, with a complete redesign and one design system for the combined experience
gave public talks on product design over the years
launched the yandex market app for sellers with a team of designers and engineers. sellers now process orders 4× faster from their phones
led the design strategy that merged 7 seller products into one platform for yandex market sellers, raising partner satisfaction by 23% and making onboarding 50% faster
ran the strategy work step by step, from problem framing and insights to principles, a vision narrative, and metrics tied to business outcomes